The Pursuit

A continuum is a linear sequence in which adjacent elements are not perceptibly different. Thomas deployed this visual metaphor via a one-shot to launch the Smith Overtake Helmet during the Tour of California and Tour de France; the former, a journey where one might be invited to stop and smell the roses, the latter, most definitely not.

Credits

· Agency - Cinco Design

· Production Company - Venture Visuals

· Producer – Sara Vander Horn