Coors VR

Imagine. There’s a light at the end of the tunnel. You’re kitted, fitted and listening to the unmistakable soundtrack of 50,000 adoring fans. This is what every Trojan feels before entering USC's Los Angeles Memorial Coliseum. A battle is about to take place, the only caveats being that these sworn enemies are childhood friends, and those white flags don’t mean surrender, they mean it's on. Danger, glory and cold-filtered bragging rights are theirs for the taking. No one, anywhere, can get you closer than this.

Crafted for the launch of the Coors Light XP app, this film represents one of several VR experiences Thomas directed, each of which was intended to illustrate prizes users could win. Both the app and VR experiences were a huge success for Coors Light, boosting downloads and engagement across multiple platforms.

Credits

· Agency – The Foundry

· Production Compay - Venture Visuals

· DP – Adam Donald

· Producer – Jake Wasserman